Category: CRM

  • The Difference Between Customer CRM and Position-Aware CRM

    The Difference Between Customer CRM and Position-Aware CRM

    Most conventional CRM systems are designed around customer records, communication logs, and sales pipelines. While this approach works well in many industries, it fails to address the operational realities of Forex and CFD brokers. In trading environments, risk does not originate from customer profiles alone, but from open positions, pending orders, and market exposure. A

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